Cookie Policy

Last updated: 06 October 2025

This Cookie Policy explains how ScrapTrak (“we”, “us”, “our”) uses cookies and similar technologies on our website scraptrak.co.uk (“Website”). It should be read alongside our Privacy Policy, which explains how we process personal data.

1) What are cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to improve the user experience, and to provide site owners with information about how their sites are used. Related technologies include pixels, tags, local storage, and scripts; we refer to all of these collectively as “cookies”.

2) Why we use cookies

  • Essential (strictly necessary) — to deliver core site functions (e.g., security, form submission).
  • Performance & analytics — to understand traffic and improve the Website (e.g., page speed, form completion rates).
  • Functionality — to remember your preferences (e.g., cookie choices).
  • Advertising/targeting (only if enabled) — to measure or personalise ads (we use this only if consented).

3) Legal basis & consent

Under UK law (UK GDPR and PECR), we may set essential cookies without consent. All other cookies (e.g., analytics or advertising) require your consent. On your first visit, our banner will ask you to accept, reject, or manage non-essential cookies. You can change your preferences at any time (see “Manage cookies” below).

4) Types of cookies we use

Category Examples Purpose Duration
Essential __cf_bm (if on Cloudflare) • wpf*/wp-* (WordPress core) • hf_consent (HTML Forms consent) • session tokens Security, load balancing, spam protection, form submission, consent storage. Session or up to 12 months
Performance & Analytics Google Analytics 4: _ga, _ga_* • First-party event cookies Measure visits, pages, traffic sources, form completion and site performance. Session or up to 24 months
Functionality cookie_preference, lang Remember cookie settings or language preferences. Up to 12 months
Advertising/Targeting (if enabled) Google/Meta ads tags, remarketing pixels Ad measurement or personalisation (only where consented). Varies by provider (usually ≤ 13 months)

Note: The exact cookies set can change as we update the Website. We review this table periodically.

5) Third-party cookies

Some features use third-party services which may set their own cookies, for example:

  • Google Analytics 4 (analytics and performance)
  • Google Maps embeds on the Contact page (functional)
  • Anti-spam or security services protecting forms (essential)
  • Advertising platforms (only if enabled and consented)

These providers have their own privacy/cookie policies. Where required, their cookies will only load after you consent.

6) Manage your cookie preferences

You can change your cookie choices at any time using our cookie banner or settings link (usually shown in the Website footer). You can also control cookies through your browser — for example, to delete cookies or block them for all sites.

Blocking some cookies may impact site functionality (e.g., forms, security features).

7) “Do Not Track”

Some browsers offer a “Do Not Track” (DNT) setting. There’s no industry standard for responding to DNT signals. We honour your explicit cookie settings from our banner.

8) Retention

Cookie lifespans vary by purpose. Essential cookies are often session-based (deleted when you close your browser) or short-lived. Analytics/functional cookies typically last from a few months to up to 24 months. Advertising cookies (if used) generally expire within 13 months. See the table above for typical durations.

9) Changes to this policy

We may update this Cookie Policy to reflect changes to the Website, our cookie usage, or legal requirements. The “Last updated” date shows when the most recent changes were made.

10) Contact us

If you have questions about our use of cookies or this policy, contact us:

ScrapTrak
Dundas Spur, Hilsea, Portsmouth, PO3 5NX
0333 050 0500 • quotes@scraptrak.co.uk

Useful guidance: UK ICO — Cookies.